Saturday, October 24, 2009

BMW rolls out sports car Z4 at Rs 59 lakh

German luxury car maker BMW launched sports car Z4 in India, priced at Rs 59 lakh (ex-showroom), that the company aims to sell about 30-40 units in the next three months of the year. For the current year, across all its models, BMW aims to sell over 3,000 units. Till September, the company has sold 2,738 units, BMW India president Peter Kronschnabl told at a media conference. In 2008, the German luxury car maker had sold 2,908 units in India.

Kronschnabl added that BMW was trying to strengthen its position in the Indian luxury car segment. He was talking to the media at the launch of Z4, its two-seater sports-car powered by a 2,979 cc petrol engine. The launch is part of the company's move to strengthen its position in the Indian luxury car segment.

"With the new BMW Z4 car we want to reach out to new target groups in India who appreciate a pure driving experience, high standard of elegance and value, and suitability for everyday driving and comfort," Kronschnabl said.

BMW is currently competing neck-to-neck with rival German luxury car maker Mercedes-Benz for the top slot in the Indian luxury-car market. During the first eight months of 2009, BMW had sold 2,305 units as against 2,026 units sold by Mercedes. The company's bulk of sales come from its two luxury sedans- the 3-series and 5-series, both currently being assembled at its Chennai plant.

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