Friday, January 1, 2010

Toyota gears up to roll out two compact cars in Indian market

After serving the above Rs 7 lakh bracket with its vehicles in the country, Japanese car maker Toyota Motor Corporation (TMC) is all set to expand its reach in the Indian sub-continent with its compact car platform variants including a hatchback and a sedan. The two cars will be showcased at the forthcoming Auto Expo in New Delhi ( from January 5-11) with another 12 models from the company. Other models include the hybrid Prius that the company will be launching at the Auto Expo, along with display of a concept, CNG Innova and Corolla Altis, and two more hybrids from the stable.

Toyota has still not taken a call on which one of the two compact car variants will be launched first in 2011. The compact car platform is a brand new platform called the entry family car (EFC), keeping in focus the Indian market. The R&D for the said platform has been done in Japan, while the manufacturing will take place in India.

The hatchback and sedan will be powered by 1.2 and 1.5 petrol engines, respectively. The hatchback will be competing against the Maruti Swift and Hyundai i20 in the market.

The sedan will compete against Tata Manza and Maruti SwiftDzire category, said Sandeep Singh, marketing deputy managing director, Toyota Kirloskar Motor (TKM). While putting a price to the product is too pre-mature considering one long standing year yet to go, experts expect the hactchback to be around Rs 5.5 lakh and the sedan at Rs 6.5 lakh.

To put things into perspective, a Hyundai i20, a hatchback, in New Delhi with 1.2 litre engine costs approximately Rs 5.3 to 6.3 lakh on-road, while Tata Manza, a sedan, with Saffire (petrol) engine costs approximately Rs 4.8-Rs 5.9 lakh on-road in New Delhi.

Singh said that the feedback the company gets at the Auto Expo will be crucial in the decision of the launch. Further, on diesel variant of the two cars, Singh said that the company is not denying the possibility of having a diesel engine, which are being imported by the company.
Source:[financialexpress.com]

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