The country's largest carmaker, Maruti Suzuki India, on Wednesday launched an upgraded version of its popular premium hatchback 'Swift' in an aggressive price range of Rs 4.22-6.38 lakh. Built on an all-new global platform, the new Swift is cheaper than rivals Volkswagen Polo and Hyundai i20. Maruti is hoping the new Swift would help it drive sales in the world's second largest auto market where new car purchases fell 16% in July.
"The new Swift will create new benchmarks with its improved fuel efficiency, stylish and sportier looks and high performance," Maruti Suzuki India managing director and CEO Shinzo Nakanishi said on the sidelines of the launch in Delhi. The new Swift is lighter by 30 kg and promises better fuel efficiency than its phased out version. The company said the petrol variant would run up to 18.6 km in a litre of fuel, offering 4% more mileage, while the diesel version will deliver 22.9 km in a litre, or 6% more fuel efficiency over the older version.
Maruti, which invested Rs 550 crore in the new car, saw its sales drop 26% in July. The company is now hoping to make strong gains from the new Swift. The company said it has already received orders for 50,000 new Swifts from across the country. In anticipation of the huge order flow, the company has raised production of the new car at its Manesar plant from 12,000 to 18,000 units a month.