Saturday, November 28, 2009

December price hike for Ford cars

Despite prices rising 4% in the summer, the car giant said devaluation of the pound was higher than 30% since 2007, and increasing customer costs was the only way to cover the shortfall.

Ford said the weakness of the pound was a "fundamental concern" for any UK business which incurred costs in Euros, and it had taken "strenuous" action to reduce costs before affecting customers directly.

From December motorists will have to spend between £250 and £500 extra on a Ford Ka, Fiesta, Focus, C-Max, Kuga or Mondeo, while an S-Max or Galaxy will cost £600 more.

Prices for Ford Fiesta vans will jump up £400, Transit Connect and Ranger models by £500, and it will be £600 extra for a Transit 1T. Focus RS and Transit 2T models will stay the same price.

Ford of Britain managing director, Nigel Sharp, said: "To combat the continuing weakness of the pound against the euro, Ford has reduced costs across its entire UK business, including personnel reductions in its central operation and across its dealer network."

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