Saturday, November 28, 2009

Mercedes-Benz India 132 percent growth in October sales

Mercedes-Benz India achieves 132 per cent growth in sales in October'09

Mercedes-Benz India announced a sale of 325 units of passenger vehicles in October 2009. This is an increase of 132 per cent as compared to their October 2008 performance (140 units in Oct 2008) and takes their cumulative numbers to 2,640 units of passenger cars for the period January – October 2009.

“In tune with the rest of the market, 2009 was a slow start for us. However we have witnessed increased demand since the second half of this year and October 2009 is the continuation of this growth story.The new E-Class which made its debut end of September 2009 and has won hearts of customers with its bold looks and aggressive stance and has sold 127 units in October 2009,” commented Dr. Wilfried Aulbur, managing director and CEO of Mercedes-Benz India.

The S-Class, the leading luxury vehicle from the Mercedes-Benz stable also registered very strong sales performance with 30 units sold in October 2009 (as compared to 6 units in October 2008). The C-Class has also added to the volumes netting 153 units in October 2009 (100 units in Oct 2008).

Debashis Mitra, director- Sales and Marketing, “Mercedes-Benz India offers the widest and deepest portfolio for customers; our network penetration is the deepest across the Indian luxury car segment. We have worked very closely with our customers to ensure that our products, service and the value proposition match their needs. October sales numbers are encouraging for us.”

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