Tuesday, March 29, 2011

Big Bazaar helps Tata Motors drive Nano sales

Kishore Biyani's discounted retail format Big Bazaar, which started the concept of 'Sabse Sasta Din' a few years ago, is now selling the sabse sasta car-the Tata Nano.

In a novel move, Tata Motors has tied up with Future Group to sell the Tata Nano in Big Bazaar outlets.

"There is a lot of commonality between Big Bazaar consumers and prospective Tata Nano buyers. Big Bazaar as a concept appeals to the masses and with over 150 million footfalls every year, we are trying to see how we can sell Tata Nano, which has a similar positioning," said Future group's Customer Strategy president Sandip Tarkas, who heads this initiative at Big Bazaar.

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