Tuesday, July 5, 2011

Audi's Half-yearly Sales Up 100 Percent

German luxury car manufacturer Audi reported a 100 percent increase in its sales for the first half of the calendar year.

It has sold 2,802 cars from January to June 2011 as compared to 1,400 units sold in the corresponding period last year.

"Given our outstanding performance in the first six months of the year, we will soon surpass our 2010 annual sale of 3,003 cars," said Michael Perschke, head, Audi India.

The luxury carmaker's sales during the last month grew by 75 percent with sales of 408 cars as against 233 cars in June 2010.

According to the company, the brand is in the process of repeating in the Indian market some proven growth strategies used in the Chinese market, such as aggressively marketing the product, qualitative network growth and strong brand-building process.

"Audi India has adopted an aggressive product strategy this year with the launch of a slew of class-defining models," the company said in a statement.

The statement further said that China has overtaken Germany as the single biggest market for Audi, while the Indian and US markets were the fastest growing regions for the company.

Currently, the company offers a range of cars including A4, A6, A8, A7 Sportback, Q5, Q7, RS5, R8 and R8 Spyder.

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