Tuesday, July 12, 2011

Maruti Suzuki hopes to see car sales pickup by festive season

2011 Maruti Suzuki Swift

The past few months haven’t been so good for the Indian auto industry. Sales have slumped during the past months due to various reasons. Maruti Suzuki sales slumped by 8.8 percent in the month of June. India’s #1 auto maker recorded 80,298 units in the month of June this year which almost 8000 units down on the last years tally during the same month. The slowdown has been associated with the rising fuel prices. The increase in interest rates haven’t been helping either.

CNBC-TV18 recently had a chat with RC Bhargava, Chairman, Maruti Suzuki. Bhargava believes that the recent slowdown in the auto sales should not only be associated with the rising petrol prices and the interest rates that have also been on the rise. The auto industry has been on a roller coaster ride since the past couple of years. The growth of the industry has been fluctuating for the past few years. Maruti Suzuki grew by 30 percent last year and according to Bhargava a low growth rate in the following year was inevitable.

Suzuki Swift Hatchback

Meanwhile, Maruti Suzuki is gearing up for the upcoming festive season and Bhargava believes the sales would pick up before Diwali. Now, the company is also getting ready to launch the new Maruti Suzuki Swift. We come to know that the new Swift will be launched in the month of August. Maruti has already halted the production of the old Swift for the upcoming model. The company has also planned an MPV to take on Toyota’s Innova.

Recently, Maruti Suzuki had to deal with labour issues at their Manesar unit, which also lead to huge production losses. The waiting period for Maruti cars thus increased and with new launches impending, the automaker will have get its act together. The festive season will bring in more demand but automakers should also be able to meet those in time if they wish to cash in on the opportunity.

Via Moneycontrol

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